Case study “We have all become more digitally aware, but our customer base ranges from expert to novice. Support needed to be delivered online 24/7 as a part of our omni-channel strategy.” Head of Digital Strategy Equiniti Sector: Financial Services Implementation: Self-service Enabling customers to invest anywhere, any time and on any device. Headquarters Betjeman House 104 Hills Road Cambridge CB2 1LQ UK T el: +44 1223 488 700 Fax: +44 1223 488 701 www.transversal.comAbout Equiniti Equiniti was established 10 years ago when Advent (a private equity firm) acquired a number of financial service providers and brought them together under the Equiniti Group brand. Floated on the London Stock Exchange in 2015, the group is comprised or more than 40 individual businesses and

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