Case Study

Epsilon

Epsilon

Pages 2 Pages

Epsilon “By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players. ” VIRGINIA HARVEY SECONDARY RESEARCH MANAGER My area of focus is to extract and develop compelling insights and stories through data analysis via secondary research sources. More specifically, I provide actionable insights for new and existing business development, creative executions, general intelligence, and other POV tactics. Our primary objective throughout our business is simple: create the connections that bond people and brands. While at its core, this sounds easy enough, we (and our clients) are faced with a range of business challenges, specifically in understanding and predicting cons

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