Enterprise Technology International SUCCESS STORY Challenges The main challenge ETI faces in marketing its solutions is finding effective ways to communicate with prospective customers and begin a conversation about their needs. While Walker has some hesitation in using email to reach prospects because he wants to be sensitive to their privacy concerns, he recognizes that email— particularly when it is integrated with other touchpoints—is still an important part of the marketing toolset required to generate awareness of the company’s value proposition and engage prospects. Solution ETI is a partner with a well-known global enterprise technology vendor, and is a reseller of that vendor’s IT infrastructure and cloud solutions. As part of that partnership, ETI has access to the ven

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