SUCCESS STORY Challenges One of the primary challenges IPCOM faces, according to marketing coordinator Vanessa Atonal, is a misguided perception that the Red Hat solutions are simply too expensive and that prospective customers lack the budget to buy them. IPCOM wanted to develop a series of marketing campaigns that could help reverse this perception by communicating with prospects about the value and benefits of Red Hat solutions and emphasizing the ROI those solutions can generate even in a short period of time. Solution As part of its Partner Connect program designed to help partners learn more about its products and market and sell them more efficiently, Red Hat provides its global partner network with access to a variety of marketing and sales enablement tools that are part o

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