Advanced GSP Targeting 180% increase in opportunities and 22% CPA decrease 2 Advanced GSP Targeting CLIENT A leading online loan provider. CHALLENGE Revive Gmail Sponsored Promotion (GSP) performance through Similar Audience targeting. SOLUTION In the past, GSP performance (using keyword and competitor domain targeting) was fairly effective for lead gen, but lead-to-approval volume was erratic because of audience deprecation, which affected v

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