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Ebook

Beyond Segmentation

Beyond Segmentation

Movable Ink
Pages 18 Pages

This ebook explains the shift from segmentation to true 1:1 personalization in marketing, where brands must move beyond broad audience targeting to deliver individualized experiences. It offers strategies, challenges, and real-world examples from companies like Ulta Beauty, Lenovo, and Noodles & Company on how to personalize content across various channels using automation and data integration.

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