Pinterest Optimization 20% Decrease in CPA in Visual-Heavy Market2 20% Decrease in CPA in Visual-Heavy Market CLIENT An online fashion/apparel company focused on user registrations. CHALLENGE Optimize Pinterest campaigns to take advantage of the platform’s substantial appeal to, and engagement with, our client’s primary audience. EXECUTION We launched a restructure of the existing Pinterest campaigns on January 14, 2016. In this restructure,

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