A Forrester Consulting Thought Leadership Paper Commissioned By Widen An Acquia Company April 2021 Enrich Customer Experiences With Product Content Leverage DAM And PIM To Empower Your Customers And Boost Your Bottom LineTable Of Contents Executive Summary Current Product Content Strategies Lack The Foundation For Success Organizational, Process, And Tech Challenges Set Brands Up For Failure Consumers Pay The Price For Poor Content Strategies Combining The Power Of DAM And PIM On The Back End Improves CX On The Front End Key Recommendations Appendix 3 4 6 9 11 13 14 ABOUT FORRESTER CONSULTING Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. Ranging in scope from a short strategy session to cus

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