Digital Assets Should Be Agile, Not Fast How agile teams, assets, and processes create collaborative content, better brands, and faster content marketing © 2021 All Rights Reserved Robert Rose Chief Strategy Officer, The Content Advisory: The Consulting & Education Group of Content Marketing Institute 2 Digital Assets Should Be Agile, Not Fast Today’s marketing and creative leaders consistently seek ways to create more engaging customer experiences, while also assembling the right combination of tools and processes to make their performance as agile as possible. At Acquia, we view digital asset management (DAM) as a core component to the marketing technology ecosystem, just as visual content assets are a significant contributor to the content marketing process and customer

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