Copyright ©2021 Precisely. All rights reserved worldwide. All other company and product names used herein may be the trademarks of their respective companies. precisely.com | 877 700 0970 Case Study: Fender Rocks Product Content with Precisely EnterWorks Overview From modest beginnings in the 1940’s to the cultural icon it is today, Fender Musical Instruments Corporation reaches music lovers all around the globe-from beginners and hobbyists to acclaimed artists and performers. Fender serves its customers through a worldwide dealer network, thousands of products, and over 100,000 digital assets that help bring its instruments and musical memorabilia to life. Fender realized that consistently providing high-quality product content was paramount in supporting their customers’ evolvi

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