Case Study
Enhancing the Customer Experience with Network Visibility and Tailored Offers
Overview Operating in 18 countries across Southeast Asia and Africa, Bharti Airtel is India’s largest telecommunications company and the third largest in the world. In India, where Airtel serves 270 million subscribers, offerings include wireless and fixed services, mobile commerce, high speed DSL broadband, IPTV, DTH, and long distance services to carriers. Airtel is improving its customers’ experience with a Cloudera platform that delivers unprecedented network transparency and a 360-degree customer view, combining real-time network data with detailed customer information to execute successful omni-channel campaigns in a highly competitive market. Impact Leveraging the power of Airtel’s modern data platform led the company to pioneer its Open Network initiative. It has been h