E N H A N C I N G P A T I E N T E X P E R I E N C E T H R O U G H I N S I G H T S THE CHALLENGE Capgemini Invent was approached by a client, that was preparing for a drug launch, to monitor the patient journey from the referral phase through the dispensing phase. OUR SOLUTION Our specialty channel insights platform for pharmaceutical manufacturers was deployed to support the launch. The platform quickly identified and removed potential barriers for getting patients on therapy. The Capgemini Invent team monitored launch performance and provided visibility into the specialty distribution channel for the client. Post launch, our analytics supported real time decision- making regarding bridge and other patient support programs. THE IMP

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