CooperVision enhanced its patient rebate program by partnering with 360insights to improve user experience and participation. Previously hindered by poor software and lengthy claim processes, the company implemented 360insights’ technology to offer upfront rebate visibility and automate claims and audits. This streamlined approach reduced processing time to under 30 days and cut decline rates from over 15% to single digits. Participation in high-end vision programs rose, and overall patient satisfaction improved. These changes strengthened CooperVision’s brand connection and demonstrated its commitment to delivering superior service.

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