Consumer rebates (CR) and instant rebates (IR) both offer discounts subsidized by manufacturers, but differ in timing and responsibility. CRs require consumers to pay full price and redeem the rebate later, offering brands access to consumer data and relationship-building opportunities. IRs apply the discount at the point of sale, providing instant gratification but shifting financial burden to retailers. CRs are ideal for gaining consumer insights and targeting promotions, while IRs excel in inventory velocity and launch support. Both require strong compliance measures to prevent fraud and must align with brand goals to maximize ROI.

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