An automotive manufacturer launching a new hybrid vehicle partnered with 360insights to unify its Co-Op/MDF, SPIFF, and rebate incentives into one on-brand platform. This consolidation enabled dealerships to manage claims, POS data, and marketing efforts seamlessly, even with limited advertising budgets. Dealers used funds for launch events, while SPIFFs and rebates drove strong sales engagement. The results surpassed forecasts, and the unified platform delivered visibility into channel behavior and ROI attribution, laying the foundation for future incentive program management.

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