How do fans in the US and UK discuss the NFL? Passion and hyperbole Winning and losing Family and friends Global audience comparison using forum conversations What did we find? US UK Winning and losing US viewers are more likely to focus on the black and white outcome of a game - was it a win or loss? Sports betting is a growing industry in the United States, and the outcome of a game can have real-world impact on many viewers. Passion and hyperbole US fans of the NFL use more passionate and emotional language when discussing the topic than those in the UK. This includes both positive and negative language like amazing and hate. Family and friends In the United States, fans refer to members of their family alongside discussion on the NFL. Viewers often watch games with fr

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