Taboola helped AlgaeCal boost brand visibility and sales by delivering Attentive Audiences and retargeting across brand-safe placements, enabling more precise reach and cost-efficient conversions. By leveraging Taboola’s Motion Ads and retargeting capabilities, they achieved an 80% decrease in CPA with attentive audiences and a 70% decrease in CPA through retargeting, driving sustained cost efficiency over time. This approach underscores Taboola’s ability to blend engaging creative formats with intelligent audience targeting to optimize performance in the health and wellness sector.

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