CLIENT PROFILE | ASAE The American Society of Association Executives (ASAE) gives association executives the tools to enhance the community and the power to transform society for the better. The association consists of more than 21,000 members, who manage trade associations, professional societies and volunteer organizations nationally and internationally. ASAE’s 140+ staff members plan, execute and support the association’s programs, products and services. THE CHALLENGE Increase engagement by upgrading online collaboration tools ASAE members have historically been active on a network of listserv email discussion groups. As the association grew and evolved, so did the communication needs of its members, volunteers and sections councils. Members needed the option to privately in

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