Engage with your Social Following

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Northwest University, founded in 1934, was named US News and World Report named Northwest University one of America’s Best Colleges, in 2009. In 2012, Northwest University made the decision to go social. The Northwest University staff created a Facebook and Twitter account, and found that posting and updating frequently didn’t necessarily equal engagement. The school changed its approach and hired Alejandro Reyes as Digital Brand Manager. Af

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