Endo, a Polish brand specializing in children's clothing with personalized prints, implemented SALESmanago's marketing automation to enhance customer engagement and boost sales. By using dynamic, 1-to-1 email recommendations and segmenting customers at each stage of their journey, Endo achieved a 4,534% ROI. Last-click transactions generated 47% of all sales, with 1,081% of these coming from mass campaigns targeting segmented groups. Dynamic emails saw a 201% higher open rate and a 1,081% increase in click rates compared to mass emails. Future plans include launching a Personal Shopping Inbox and a Customer Preference Center.

Join for free to read