Campaign Objectives Crossix Approach Traditionally, marketers have evaluated their campaigns using publisher data from separate measurement reports that are hard to compare. This measurement has been meaningful, but the information is limited and does not allow for cross-publisher measurement and optimization. A pharmaceutical client engaged with Crossix to validate the successful reach of target HCPs and the impact of NPP on prescribing behavior. Further, they wanted to determine how to optimize their digital media investment throughout the campaign to make NPP more efficient with their reduced budget.

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