End-to-End Retail Services for a Leading Fraternity and Sorority Manufacturer in the US ATTENTION. ALWAYS.THE CUSTOMER THE CHALLENGE Headquartered at Austin, US, our customer is the leading manufacturer and distributor of high quality fraternity and sorority products like class rings, yearbooks, graduation products, letter jackets, military rings, military books, champion rings, and other personalized school products through in-school and retail distribution for over a hundred years. Our customer started with manufacturing and distributing yearbooks,class rings for the US schools and colleges. Over the years although their flagship products increased, they faced intense market pressure due to the changing regulatory landscape and evolving technology landscape that required them

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