End-to-End QA Solution for a Leading US Media & Broadcasting Solutions Provider ATTENTION. ALWAYS.THE CUSTOMER THE CHALLENGE The customer is a prominent software solutions provider for media companies with a focus on premium broadcast technologies. Headquartered in the US, their solution aims to streamline workflows between their customers and advertisement agencies on both sides of media transactions. The customer offers their media solutions as products with a wide spectrum of distribution channels- SaaS model, license-controlled software products, on-premise or cloud distribution model and other professional services. With increased distribution portfolio, their testing capabilities needed a major revamp. Business Challenges Incurring higher turnaround time Difficulty in main

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