A leading mass media and entertainment conglomerate implemented ObservePoint to automate data QA and governance across its web and mobile properties. Facing challenges in identifying errors, validating Adobe Analytics, and managing mobile app analytics, the company leveraged ObservePoint’s Audits, Journeys, and Video Journeys to streamline processes. By automating site-wide audits, they cataloged all tags, ensured accuracy in staging environments, and established pre-release QA for mobile apps. The organization reduced manual effort, improved data reliability, and gained real-time alerts on issues, enabling proactive decision-making. With ObservePoint, they future-proofed their analytics strategy, ensuring data integrity and operational efficiency.

Join for free to read