Elizabeth Arden Shakes Up Its Mobile Strategy / Client Stories Opportunity For the launch of their Curve Appeal fragrances, Elizabeth Arden wanted to raise brand awareness among tech-savvy, social audiences who were likely to share their mobile experience with their social networks. Strategy Elizabeth Arden and its agency, PHD, worked together to bring the “Shake” mobile functionality to life. The user would see questions within the ad u

Join for free to read