Adidas “Light You Up” Mobile Campaign is a Runaway Success / Client Stories Opportunity Adidas needed to drive foot trac to New York City’s Penn Station to view their ocial “Light You Up” promotional light show. Strategy Adidas partnered with media agency, Mullen’s mediahub to work with Millennial Media and target users across multiple mobile platforms, inviting them to the Adidas’ “Light You Up” promotional light show. The event featu

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