Case Study

ELIZABETH ARDEN

ELIZABETH ARDEN

Pages 1 Pages

STRATEGY AND EXECUTION • We picked a central London location with naturally high levels of pollution, Oxford Circus tube station – which indexes highly with the target audience. • Using Grand Visual’s OpenLoop on LCD screens surrounded by a vinyl wrap we pulled live pollution data in the vicinity from London Air and displayed them in real-time. • The creative featured a live pollution meter side-by-side with the PREVAGE creative conveying

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