Eliminating marketing silos enables PFL to create a compelling buyer journey that drives customer engagement
Eliminating marketing silos enables PFL to create a compelling buyer journey that drives customer engagement
3 Pages08012016 • Eliminate marketing silos to coordinate the customer experience across channels • Manage unique customer experiences for ecommerce, SaaS, and partner audiences • Gain visibility into marketing’s contribution to revenue Objectives THE MARKETING NATION SUCCESS SERIES Marketo is enabling us to understand which customer interactions lead to revenue and to look at the results of our overall program instead of individual cost centers.”
