Case Study
PR Newswire’s innovative, buyer-centric marketing strategy drives the revenue engine
161% 2% Marketing-influenced revenue Marketing-qualified leads Topline revenue PR Newswire, a Cision company, helps organizations create and share content to engage with all of its key audiences to drive the growth of their organizations. A primary focus is distributing client news releases across multiple channels and analyzing the impact of those releases for their clients. So, when Ken Wincko, Senior Vice President of Marketing, was in th