Elevating SEO at Cleveland Clinic: 43% Increase in Traf fic, 16% Increase in Appointment Sessions, 2/3 of Visitors Now Come from Organic Search
Elevating SEO at Cleveland Clinic: 43% Increase in Traf fic, 16% Increase in Appointment Sessions, 2/3 of Visitors Now Come from Organic Search
1 PagesBACKGROUND As recently as three years ago, Cleveland Clinic’s focus on SEO for its 20,000+ page website was limited solely to the work of two employees. While SEO performance would steadily grow each year, they struggled to get the necessary traction to make the leap in visibility that they always felt could be done based on the content that gets generated in-house on a daily basis by other colleagues within the Marketing & Communications Division. In order to generate that growth, they realized that empowering their fellow caregivers with better SEO knowledge and helping them understand why this was critical for long-term success became one of their top priorities. THE SOLUTION After adding on a new member to lead our search engine marketing efforts, they continued to develop their
