Case Study
Elevating B2B Customer Retention to Drive Profitable Growth
Elevating B2B Customer Retention to Drive Profitable Growth BaCk GRoun D OfficeMax provides integrated office supply solutions to companies ranging from Fortune 1000 enterprises to small businesses. For OfficeMax, as for most companies with a finite number of high-volume, competitively priced corporate accounts, customer retention is vital for achieving and sustaining profitable organic growth. Customer losses are costly, and rarely can