Case Study

University of Dayton: How Warm & Competent Alumni Relationships Drive Annual Giving

University of Dayton: How Warm & Competent Alumni Relationships Drive Annual Giving

3 2 1 4 5 University of Dayton: How Warm & Competent Alumni Relationships Drive Annual Giving BACKGROUND With a history that dates back over 150 years, the University of Dayton (UD) is today recognized as a top-tier nation- al research university and one of the 10 best Catholic universities in the nation. And although enrollment in recent years had grown considerably, underscoring the school’s great appeal, the rate of alumni giving was drop

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