Case Study

University of Dayton: How Warm & Competent Admissions Relationships Drive Student Enrollment

University of Dayton: How Warm & Competent Admissions Relationships Drive Student Enrollment

BACKGROUND With increasing competition in Ohio and nationally for a dwindling number of high school students, the Uni- versity of Dayton (UD) works hard to meet and exceed its enrollment targets without compromising aca- demic quality. While some private schools have struggled in recent years to fill first-year classes, UD, a top- tier Catholic research institution, received in 2012 approximately 200 more enrollment confirmations over its goal,

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