Eldorado Resorts Uses Segmentation to Drive Relevancy to Compete with the Bigger Players
Eldorado Resorts Uses Segmentation to Drive Relevancy to Compete with the Bigger Players
2 PagesEldorado Resorts Uses Segmentation to Drive Relevancy to Compete with the Bigger Players Location Reno, NV URL www.eldoradoreno.com www.eldoradoshreveport.com www.silverlegacyreno.com Industry Hospitality Products & Services Lyris HQ Results Segmentation and increased elevancy drove -open rates and -increased revenues “We aren’t as big as some of our competitors in the market so we have to be lean and mean and leverage
