Efficient customer support is of the utmost importance for Gira Giersiepen Gmbh & Co. KG. The company from Radevormwald, Germany produces switches, plug sockets and a wide range of modern smart-home solutions that are installed worldwide. Since the products are not sold directly to end consumers, maintaining relations with the wholesale trade, architects, property develo- pers and electricians is crucial to the company’s success. With the implementation of the SAP Sales & Service Cloud, Gira has paved the way to efficient and integrated customer management. Thanks to this system, the Sales, Service and Marketing departments have a 360° view of all customers and target groups. The resulting trans- parency gains allow Gira to consistently align its proces- ses to the customers. Ext

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