Koelnmesse opts for transparent trade fair management with SAP Hybris Cloud for Customer Each year, Koelnmesse GmbH brings together some 3 million visitors and 50,000 exhibitors at over 80 trade fairs and exhibitions all over the world. The key task of the trade fair business has not been limited to renting exhibition space for some time; it now comprises all the services required to ensure the perfect trade fair appea- rance for the customer, from the journey there to stand construction to marketing and follow-up. The company’s strategic orientation currently focuses on process digiti- zation and infrastructure. Assisted by Sybit, Koelnmesse has laid the foundations for this strategy and integrated SAP Hybris Cloud for Customer into a complex IT infra- structure. The result: fa

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