eEffective Buyers Utilized The Trade Desk’s Demand-Side Tech On A Higher-Ed Campaign To Beat Amazon’s Cpa By 7X And Rocket Fuel’s By Nearly 2X
eEffective Buyers Utilized The Trade Desk’s Demand-Side Tech On A Higher-Ed Campaign To Beat Amazon’s Cpa By 7X And Rocket Fuel’s By Nearly 2X
1 PagesBuilt for Higher Education Charged with growing applications for a national online university, eEffective employed a “household” strategy optimizing the campaign to reach all members of the home of likely applicants. “We’re built for higher ed clients, ” says Nate Carter, Managing Director at eEffective. “It’s a complex field and our buyers have honed their skills over time – the platforms that afford us the most transparency and
