Subscription-based app company drives prospects through the purchase funnel to purchase annual service subscriptions, out-performing CPA goal by 2x
Subscription-based app company drives prospects through the purchase funnel to purchase annual service subscriptions, out-performing CPA goal by 2x
1 Pages© 2017 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Increase the number of annual subscribers to kids-focused reading app A subscription-based app company sought to increase subscriptions to their kids-focused reading app. While the advertiser successfully drove prospects to initial app download, they experienced high drop off rates in downloaders completing the free trial and purchasing an annual subscription. To achieve their CPA goal of $12 for annual subscription sign-ups, the app company sought to explore campaign strategies beyond just prospecting. Approach • Utilized in-app event tracking through The Trade Desk to segment users and track conversions • Imple
