© 2017 The Trade Desk, Inc. CONFIDENTIAL. Not meant for distribution outside The Trade Desk, its partners, and clients. thetradedesk.com | sales@thetradedesk.com Drive online purchases to a live televised sporting event A major mixed martial arts brand aimed to generate excitement for an upcoming fight in an effort to drive users to purchase a subscription packaging for future live televised sporting events, while hitting its $60 CPA goal. While this campaign was primarily aimed at driving purchases, the agency hoped to outpace the advertiser’s existing video completion rate goal of 50% to win increased branding budgets for video. The agency proved the effectiveness of direct response campaigns with a 78% video completion rate, and subsequently received incremental video budg

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