EDF Energy Used Targeting And Charm To Make Consumers Feel Zingy About Energy
EDF Energy Used Targeting And Charm To Make Consumers Feel Zingy About Energy
4 PagesEDF ENERGY USED TARGETING AND CHARM TO MAKE CONSUMERS FEEL ZINGY ABOUT ENERGY2 EDF Energy was facing many challenges. Operating in a low interest commodity category, the industry had the lowest amount of switching since records began as consumers not knowing what to do, did nothing. In this difficult market EDF wanted to both acquire customers and reduce churn. When EDF stopped face to face selling they lost their largest acquisition c
