Case Study
More Th>n Use DM To Make Existing Insurance Customers Feel Valued
MORE TH > N USE DM TO MAKE EXISTING INSURANCE CUSTOMERS FEEL VALUED2 Many motor insurers constantly look to acquire new customers, and it is a very deal-oriented market place with constant deals just for new customers. This means that existing customers do not always feel valued and therefore shop around for a better offer. Rarely are customers rewarded for their loyalty so the relationship between customer and insurer can be fickle.