Case Study

More Th>n Use DM To Make Existing Insurance Customers Feel Valued

More Th>n Use DM To Make Existing Insurance Customers Feel Valued

Pages 4 Pages

MORE TH > N USE DM TO MAKE EXISTING INSURANCE CUSTOMERS FEEL VALUED2 Many motor insurers constantly look to acquire new customers, and it is a very deal-oriented market place with constant deals just for new customers. This means that existing customers do not always feel valued and therefore shop around for a better offer. Rarely are customers rewarded for their loyalty so the relationship between customer and insurer can be fickle.

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