Edenred in Action – The British Medical Association (BMA) Case Study The Association has a diverse workforce, with around over 900 employees, working across multiple sites and approximately 150 homeworkers. The Association recognised the need to review its employee rewards and a flexible benefits platform was introduced. This was a new concept for the Association and it was very important to get both the communication and the offering right. Getting the brand right In November 2012, the yourReward brand was created and Employee Discounts was launched as the first phase enabling employees to familiarise themselves with the yourReward website. The second phase was introduced in May 2013 launching flexible benefits, currently offered by the Association (e.g. childcare and pension), and Salary

Join for free to read