Edenred communications team worked closely with Thales to design acommunications plan around the summer holiday period
Edenred communications team worked closely with Thales to design acommunications plan around the summer holiday period
2 PagesProduct in Practice - Thales Case Study Launch & Implementation The Edenred communications team worked closely with Thales to design a communications plan around the summer holiday period, tailored to their organisation and business objectives. The campaign involved rolling out information to employees across the UK alongside a pilot roadshow at their main Crawley site in May 2009. HR divisional managers were each sent a pack containing information on the scheme to share with interested employees. HTML emails and electronic posters to display on television screens in reception were also provided. Research played a big part in the plan and enabled employees to express their interest in the scheme, register their attendance at a roadshow or request a call back from a childcare voucher expert
