In the capital city of Quito, Ecuador, Toyota is known for its quality, reliability, and even luxury status. Founded more than 60 years ago by three brothers, Casabaca Toyota is now Ecuador’s largest Toyota dealer with over 500 employees across nine dealerships. Like the cars it sells, Casabaca is a brand that sets the standard for others, constantly innovating and bringing change to an industry that’s remained mostly static in the region. “Our brand is about tradition, but also this idea of being better, setting standards for our industry, and being trailblazers,” said Alison Izurieta, CRM Manager at Casabaca.

Join for free to read