Case Study
Online Retailer Gets Sales and Lead Funnels Moving Like Clockwork
I grew up around cars. My dad was in the automobile business, and from an early age I was exposed to the inner workings of these machines, focusing on performance and precision. Fast forward to adulthood and I, too, am now in the business of fine machines, with Crown & Caliber, a buyer and seller of pre-owned luxury watches. Like cars, watches don’t hold their initial value and tend to depreciate immediately, so the pre-owned marketplace is a pathway to an incredible machine at a fraction of the cost. It’s also a great business opportunity; the pre-owned luxury watch business did about $5 billion globally last year, according to Forbes.