Ecrebo helped M&S improve its offer to customers, by recognising loyalty and offering them access to better and more relevant offers.
Ecrebo helped M&S improve its offer to customers, by recognising loyalty and offering them access to better and more relevant offers.
2 PagesEcrebo’s technology was initially introduced to support M&S’s world-class food offer but, following impressive results and positive customer feedback, was quickly rolled out across other departments. Today, the Ecrebo system is live on all tills, including all self-service checkouts, in all stores in the UK, Republic of Ireland and France. Delivering Customer Offers in Real-Time Ecrebo’s unique point of sale (POS) technology enables M&S to produce customer offers in real- time that are printed as coupons with receipts. However, unlike traditional coupons, these can be tailored to its customers’ interests and needs, creating a personalised shopping experience. With double digit redemption rates for major offers, these coupons have increased trip frequency, grown basket size an
