A Fresh Approach to In-Store Customer Engagement As one of the UK’s leading grocery retailers, Waitrose is recognised for their commitment to championing high-quality British produce. Part of the John Lewis Partnership, the retailer operates more than 350 stores across the UK. Waitrose recognised that there was a significant opportunity to communicate with loyal customers shopping in their stores. Their goal was to find a more personalised approach to in-store communications that would set them apart from their competitors, but that would also fit with the Waitrose ethos. Ecrebo’s POS-based marketing platform proved to be the solution that Waitrose was looking for. Waitrose Teams with Ecrebo to Provide Targeted Customer Engagement Waitrose worked with the team at Ecrebo to

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