PANDORA, one of the world’s largest jewellery brands, oversees a 331-store UK operation, including both company-owned and franchised stores. PANDORA’s vertically integrated business model, from in-house design and manufacturing to global marketing and direct distribution, provides customers with a vast collection of high quality jewellery at affordable prices. And because PANDORA knows each customer has their own individual story to tell, they are committed to bringing not only products, but experiences and moments, to each customer as if they were the only customer. Capturing Consumer Data Across Channels to Drive In-Store Sales In order to continue producing jewellery and experiences that cater to each of its consumers, PANDORA had originally relied upon customer data buil

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