Case Study "Our goal was to simplify our marketing pro- cesses and to create, implement, and distribute marketing assets quickly and easily worldwide. We wanted to achieve greater transparency in the marketing activities of our subsidiaries and campaigns internationally, and to manage them more efficiently and cost-effectively. Our high expectations of the BrandMaker system in terms of transparency, speed, and efficiency were met 100%." Tina Bergner, Senior Manager Marketing Operations, Rodenstock Customer Rodenstock Industry sector Ophthalmic optics Employees approx. 4,900 worldwide BrandMaker Products Marketing & Campaign Planning Finance & Budget Management Digital Asset Management Brand Management Easily plan campaigns and budgets worldwide and implement them in line w

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