Case Study

Fast and cost-effective time-to-market in electronics retailing

Fast and cost-effective time-to-market in electronics retailing

Pages 6 Pages

Case Study "The BrandMaker system gives us the ability to provide all retailers, regardless of size and location, with the marketing support they need. It is our central tool for distributing, managing, and providing our marketing materials in a CD-compliant manner, and in a wide variety of customizable formats." Elke Bertsch, Head of Marketing Communications, EURONICS Deutschland eG Customer EURONICS Industry sector Electronics retail Employees approx. 11,000 BrandMaker Products Brand Management Digital Asset Management Fast and cost-effective time-to-market in electronics retailing EURONICS gives its more than 1,200 retailers real-time access to all marketing assets. About EURONICS Efficient marketing and assets management system EURONICS is the largest retail gr

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